Subway's "Jared" Campaign is a well-known and long-running advertising campaign that was launched in 2000 and featured Jared Fogle as the spokesperson. Jared Fogle was an ordinary man who claimed to have lost a significant amount of weight by eating Subway sandwiches regularly as part of a calorie-conscious diet.

The campaign was based on a simple and compelling message: that eating Subway sandwiches could be a healthy and effective way to lose weight and make healthier food choices. The core of the campaign revolved around Jared's personal success story, which was intended to resonate with the audience and inspire them to consider Subway as a healthier fast-food option.

Here's a breakdown of the key elements and strategies behind the Jared Campaign:

1. Celebrity Endorsement: While Jared was not a traditional celebrity, he became a relatable and recognizable figure due to his weight loss story. Subway leveraged his story and presented him as an everyday person who had achieved extraordinary results by incorporating Subway sandwiches into his diet.

2. Before-and-After Transformation: The campaign showcased Jared's before-and-after photos to highlight his remarkable weight loss journey. These images were powerful visual representations of the effectiveness of Subway's menu in helping people shed pounds.

3. Realness and Relatability: Jared's persona came across as genuine and relatable. He was seen as a regular guy who struggled with weight issues, which made him relatable to the target audience. This authenticity was a key element of the campaign's success.

4. Simple Message: The campaign's message was straightforward: "Eat Subway, Lose Weight." This simplicity made it easy for consumers to understand and remember.

5. Consistency: The Jared Campaign ran for over a decade, maintaining a consistent message and using Jared as the face of the brand during that time. This consistency helped build trust and recognition among consumers.

6. Cultural Impact: The campaign had a significant cultural impact, and Jared Fogle became a household name associated with Subway. It also led to increased awareness of the nutritional content of fast-food items and the importance of making healthier choices.

The campaign was highly successful in driving foot traffic to Subway restaurants and increasing brand awareness. However, it should be noted that the campaign faced controversy in later years due to legal issues involving Jared Fogle, which led to Subway distancing itself from him and discontinuing the campaign.

I do not have information about any developments related to this campaign beyond that date. Please verify with more recent sources for any updates or changes that did have occurred since then.